Showing posts with label Perception. Show all posts
Showing posts with label Perception. Show all posts

Daily Science Journal (Feb. 11, 2008) — WHO has released new data showing that while progress has been made, not a single country fully implements all key tobacco control measures, and outlined an approach that governments can adopt to prevent tens of millions of premature deaths by the middle of this century. Unless urgent action is taken, tobacco could kill one billion this century.

Cigarette butts. Unless urgent action is taken, tobacco could kill one billion this century, WHO report warns. (Credit: iStockphoto/James Curtis)

Current status of tobacco-related deaths
  • 100 million dead in the 20th century
  • Currently 5.4 million deaths every year
Unless urgent action is taken
  • By 2030, there will be more than 8 million deaths every year
  • By 2030, more than 80% of tobacco deaths will be in developing countries
  • One billion estimated deaths during the 21st century


In a new report which presents the first comprehensive analysis of global tobacco use and control efforts, WHO finds that only 5% of the world’s population live in countries that fully protect their population with any one of the key measures that reduce smoking rates. The report also reveals that governments around the world collect 500 times more money in tobacco taxes each year than they spend on anti-tobacco efforts. It finds that tobacco taxes, the single most effective strategy, could be significantly increased in nearly all countries, providing a source of sustainable funding to implement and enforce the recommended approach, a package of six policies called MPOWER.

“While efforts to combat tobacco are gaining momentum, virtually every country needs to do more. These six strategies are within the reach of every country, rich or poor and, when combined as a package, they offer us the best chance of reversing this growing epidemic,” said Dr Margaret Chan, Director-General of WHO. Dr Chan launched the WHO Report of the Global Tobacco Epidemic at a news conference with New York Mayor Michael Bloomberg. Bloomberg Philanthropies helped fund the report.

“The report released today is revolutionary,” Mayor Bloomberg said. “For the first time, we have both a rigorous approach to stop the tobacco epidemic and solid data to hold us all accountable. No country fully implements all of the MPOWER policies and 80% of countries don’t fully implement even one policy. While tobacco control measures are sometimes controversial, they save lives and governments need to step up and do the right thing.”

The six MPOWER strategies
  • Monitor tobacco use and prevention policies
  • Protect people from tobacco smoke
  • Offer help to quit tobacco use
  • Warn about the dangers of tobacco
  • Enforce bans on tobacco advertising, promotion and sponsorship
  • Raise taxes on tobacco
The report also documents the epidemic's shift to the developing world, where 80% of the more than eight million annual tobacco-related deaths projected by 2030 are expected to occur.

This shift, the report says, results from a global tobacco industry strategy to target young people and adults in the developing world, ensuring that millions of people become fatally addicted every year. The targeting of young women in particular is highlighted as one of the “most ominous potential developments of the epidemic’s growth".

The global analysis, compiled by WHO with information provided by 179 Member States, gives governments and other groups a baseline from which to monitor efforts to stop the epidemic in the years ahead. The MPOWER package provides countries with a roadmap to help them meet their commitments to the widely embraced global tobacco treaty known as the WHO Framework Convention on Tobacco Control, which came into force in 2005.

WHO is also working with global partners to scale up the help that can be offered to countries to implement the strategies.

Dr Douglas Bettcher, Director of WHO’s Tobacco Free Initiative, said the six MPOWER strategies would create a powerful response to the tobacco epidemic. “This package will create an enabling environment to help current tobacco users quit, protect people from second-hand smoke and prevent young people from taking up the habit,” he said.

Other key findings in the report
  • Only 5% of the global population is protected by comprehensive national smoke-free legislation and 40% of countries still allow smoking in hospitals and schools;
  • Only 5% of the world’s population lives in countries with comprehensive national bans on tobacco advertising and promotion;
  • Just 15 countries, representing 6% of the global population, mandate pictorial warnings on tobacco packaging;
  • Services to treat tobacco dependence are fully available in only nine countries, covering 5% of the world’s people;
Tobacco tax revenues are more than 4000 times greater than spending on tobacco control in middle-income countries and more than 9000 times greater in lower-income countries. High- income countries collect about 340 times more money in tobacco taxes than they spend on tobacco control.

PDF of full report: http://www.who.int/entity/tobacco/mpower/mpower_report_full_2008.pdf

Adapted from materials provided by World Health Organization.




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Daily Science Journal (Sep. 11, 2007) — Being able to read competently is one of the most important skills we need to function in today’s fast-paced society. Analysing the way we read can offer valuable insights into how we process visual information.

When we read, our eyes look at different letters in the same word and then combine the different images through a process known as fusion, researchers have found. (Credit: iStockphoto/Shannon Long)

Scientists have been interested in the movements of our eyes while reading for forty years. However, until now most assumed that when we read both eyes look at the same letter of a word concurrently.


Now ground-breaking research by cognitive psychologist Professor Simon Liversedge and his team at the University of Southampton has shown that this is not actually the case. They found that our eyes are actually up to something much more exciting when we read - our eyes look at different letters in the same word and then combine the different images through a process known as fusion.

The research Prof. Liversedge will present at the BA Festival of Science in York shows that the reading process is not as simple as one might think; it is rarely a case of the eyes scanning the page smoothly from left to right. Depending on what we are reading and how hard we are finding the information to digest our eyes make small jerky movements, that allow us to focus on a particularly difficult word or often re-read passages we didn’t get the first time. Analysing these eye movements enables psychologists to understand how our brain processes the sentence.

With sophisticated eye tracking equipment able to determine which letter of a font-size 14 word a person is looking at every millisecond from 1 metre away, Prof. Liversedge’s team went one further and looked at the letters within the word within the sentence. They were able to deduce that when our eyes are not looking at the same letter of the word, they are usually about two letters apart. Prof. Liversedge explains: ‘Although this difference might sound small, in fact it represents a very substantial difference in terms of the precise "picture" of the world that each eye delivers to the brain.'

So if our eyes are looking at different parts of the same word, thereby receiving different information from each eye, how is it that we are able to see the words clearly enough to read them? There are two ways the brain can do this; either the image from one of the eyes is blocked or the two different images are somehow fused together. To test how the latter mechanism might work, the team chose words that could easily split in two, such as cowboy, and presented half of the word to the left eye, and half to the right eye separately. They then analysed readers’ eye movements when reading sentences containing these particular words presented in this way.

‘We were able to clearly show that we experience a single, very clear and crisp visual representation due to fusion of the two different images from each eye,’ he explains. ‘Also when we decide which word to look at next we work out how far to move our eyes based on the fused visual representation built from the disparate signals of each eye.

‘A comprehensive understanding of the psychological processes underlying reading is vital if we are to develop better methods of teaching children to read and offer remedial treatments for those with reading disorders such as dyslexia. Our team are now measuring the range of visual disparities over which both adult and child readers can successfully fuse words.’

Professor Simon Liversedge will give his talk, ‘What our eyes get up to while we read’ as part of the session entitled ‘What eye movements tell us about the brain and language’ on 14 September at Vanbrugh V/045, University of York as part of the BA Festival of Science.

Adapted from materials provided by British Association for the Advancement of Science.




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Daily Science Journal (Aug. 9, 2007) — The longstanding idea that the entire human face ages uniformly is in need of a facelift, say researchers at UT Southwestern Medical Center who have found that multiple, distinct compartments of fat in the face age at different rates.

Drs. Rod Rohrich (right) and Joel Pessa have discovered that the human face is made up of individual fat compartments that gain and lose fat at different times and different rates as people age. Facial aging is, in part, characterized by how these separate compartments change as we grow older. (Credit: UT Southwestern Medical Center)

The findings, published in a recent issue of Plastic and Reconstructive Surgery, challenge previously held theories regarding aging and may offer new ways to help turn back the clock, UT Southwestern plastic surgeons say.


"For hundreds of years, everyone has believed that the fat on the face is one confluent mass, which eventually gets weighed down by gravity, creating sagging skin," said Dr. Joel Pessa, assistant professor of plastic surgery and the study's lead author. "In our studies, however, we were surprised to find that this is not the case; the face is made up of individual fat compartments that gain and lose fat at different times and different rates as we age."

The study involved injecting different types of dye into facial cavities of 30 cadavers. Despite at least 24 hours of settling time, the dye, rather than permeating the entire face, stayed in separate areas -- showing that individual facial compartments have boundaries between them that act like fences. These fences, which seem to be composed of fibrous tissue, allow the face to maintain its blood supply should it become injured.

Dr. Pessa said the face resembles a three-dimensional puzzle, with fat divided into distinct units around the forehead, eyes, cheeks and mouth. Facial aging is, in part, characterized by how these separate compartments change as we grow older.

A youthful face is characterized by a smooth transition between these compartments. As people age, contour changes occur between these regions due to volume losses and gains as well as repositioning of the compartments. Eventually, this can result in sagging or hollowed skin and wrinkles.

"This is a revolutionary way of viewing facial anatomy. It not only tells us how we age, it shows us why we age the way we do, and why every part of the face, from the eyelids to the cheeks, ages differently," said Dr. Rod Rohrich, chairman of plastic surgery and senior author of the study. "This will help plastic surgeons around the world not only understand how we can better rejuvenate the face, but how people age as a physiological process."

This breakthrough could have tremendous implications in helping plastic surgeons target facial "trouble" areas and use injectible fillers to add volume to individual sections of the face. It could also aid in developing new and improved cosmetic and reconstructive surgery techniques, Dr. Rohrich said.

"Understanding how fat is compartmentalized will allow us to be very accurate and precise in how we approach facial rejuvenation," Dr. Pessa said. "This gives us an algorithm, or scientific approach, to help ascertain what areas of the face may need extra fat to combat the aging process. It also is a major breakthrough in facial anatomy that will have major implications for future studies on aging and possibly hold clues to the study of other diseases such as obesity, diabetes and cancer."

Adapted from materials provided by UT Southwestern Medical Center, via EurekAlert!, a service of AAAS.



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